Change is a part of growth, and at Crusoe, we’ve always believed in evolving with the men who wear us.
After 16 years of crafting dependable comfort, we’ve stepped into a new chapter. It’s reflected in our refreshed logo, updated packaging, and an all-new look. The heart of Crusoe remains unchanged.
Over the past year, we’ve been redefining what it means to design innerwear for real men. Men who live, work, move, and rest with quiet confidence. Moving away from the stereotypical lens, we now carry an identity that is more relatable and inclusive. Crusoe today is about comfort that fits every kind of man, every kind of day.
As this transformation unfolds, some of our products may still reach you in our previous packaging, while others will feature the new design. Both carry the same authenticity, quality, and craftsmanship you’ve always trusted. Whether your box reads our old logo or the new one, it’s 100% Crusoe.
Our rebrand isn’t just about how we look; it’s about what we stand for. From our modern silhouettes to advanced modal fabrics, every piece is made to help you wear your confidence, every day. We’ve kept what you love and enhanced what you deserve: better breathability, smarter design, and renewed energy in every layer.
This refresh marks a milestone for us: a symbol of progress, connection, and care. We’re grateful to everyone who’s been part of this journey so far and we can’t wait for you to experience the Crusoe of today.
Have fun shopping!
