"CRUSOE" was launched in the year 2009 and extended its presence pan-India in a very short span of time. Crusoe is the first leading Indian premium innerwear and activewear brand. We set out to create products that combine innovation, comfort, and style, bringing you a premium innerwear collection designed to suit every body type, lifestyle, and occasion.
CRUSOE'S PHILOSOPHY
Brand Crusoe is all about Adventure. Crusoe believes that inside every man there is an adventurous streak, and clothes do the fine job of effectively hiding it from the world. But when you are in your bare essentials, all Crusoe wants to know is WHO ARE YOU INSIDE?
CRUSOE'S VISION
Equipped with this niche proposition, the vision is to create a distinct and enviable position for Crusoe in the Premium Men's Innerwear category.
BRAND IDEA EXTENDED TO THE PRODUCT DESIGN
For the first time ever a brand of innerwear was launched, the brand idea was extended into the product design. Some styles have printed designs inspired from various adventure related activities like surfing, skateboarding, sky diving, mountain climbing, scuba diving, biking etc., making it really unique in the category of innerwear.
ABOUT THE COMPANY
Suvin Textile Pvt. Ltd. – Powering Crusoe to Leadership Backed by years of textile expertise and a passion for innovation, Suvin Textile Pvt. Ltd. is redefining men’s innerwear with Crusoe. Combining youthful energy with deep industry knowledge, the company is committed to delivering unmatched comfort, style, and quality. With a strong vision for the future, Suvin Textile is on a mission to establish Crusoe as India’s leading innerwear brand. Focused on premium fabrics, modern designs, and cutting-edge technology, the brand is setting new benchmarks in the industry. Driven by excellence and a consumer-first approach, Crusoe is not just about innerwear—it’s about confidence, comfort, and a bold new statement. The journey has begun, and the goal is clear: market leadership in the years to come.