Jagannath Textile Company Limited launched "CRUSOE" in the year 2009 and extended its presence Pan India in a very short span of time. Crusoe is the first leading Indian Premium inner wear and active wear brand.
Brand Crusoe is all about Adventure. Crusoe believes that inside every man there is an adventurous streak, and clothes do the fine job of effectively hiding it from the world. But when you are in your bare essentials, all Crusoe wants to know is WHO ARE YOU INSIDE?
Equipped with this niche proposition, the vision is to create a distinct and enviable position for Crusoe in the Premium Men's Innerwear category.
BRAND IDEA EXTENDED TO THE PRODUCT DESIGN
For the first time ever a brand of innerwear was launched, the brand idea was extended into the product design. Some styles have printed designs inspired from various adventure related activities like surfing, skateboarding, sky diving, mountain climbing, scuba diving, biking etc., making it really unique in the category of innerwear.
ABOUT THE COMPANY
Jagannath Textiles (JTCL) had its humble origin in the late 80s. The company is one of the largest producers of Yarn in South India. JTCL, has one of the largest single location and most modern yarn manufacturing facility to its credit. The company is promoted by Shri. Ramesh Kumar Tibrewal, a first generation entrepreneur, who started the company to process cotton waste and has now steered its growth to establish the company as an integrated manufacturer of textiles.